The world of Advertising and Public Relations is a rapidly changing industry that evolves as society changes and grows. As the industry changes, we, as professionals, adapt to these changes to help make the industry intact with current trends. Over the couple decades, we have seen these adaptations made in the Ad & P.R. world. The usage of technology within different companies has skyrocketed since the latest inventions of the internet became available to users across the United States. Since adjusting to the usage in our everyday lives, professionals have made it possible to be innovative and creative to use these tools given to us in their daily profession.
Not only has technology advanced overall, but us as individuals that changed too. We have learned to adapt to media and how we interpret it from our own perspective. This has allowed our minds to be able to process information seen in visuals a lot quicker in comparison to when technology of this nature was being introduced. The inventions that has brought us up to the point we are in today has allowed us to understand the true concept of visuals in everyday society. For example, the addition of color to television brought great comprehension for the human mind to attract and intrigue interest. In addition, greater visuals and higher quality has allowed for a stronger interpretation on how we see and gather information.
In researching this topic, I came across an interesting article that I thought I would bring up. Cheryl Conner got in touch with Serena Ehrlich to find out the facts behind visuals in the Ad & P.R. industry. A fact from the data collected found that “visuals are processed 60K faster than text (meaning a visual is worth 60,000 words)”. This goes to prove that visuals are the upcoming focus as we progress in society and into the future. A later fact states that “One minute of video is more powerful than 1.8 million words” and “Multimedia adds feeling to facts”. I’m shocked to find out that video is more powerful than words, but then I think about the fact more and it makes sense. The way in which information and programs are displayed to users is only going to advance for those who are to come in the future.
As technology continues to advance, the Ad & P.R. industry must continue to keep up with its vigor that society continues to provide. I hope as a future individual in the career field that I can also keep with the future innovations that will be displayed to users.
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