Discovering the Way

In the Advertising and Public Relations world, there is so much that one can explore. The field can range from promoting a new product, to communicating with others about the product, to even creating a reason to why a product should be bought by the consumer. Overall, the industry is big and its only growing with the power of the people and technology. Personally – in my future career – I am looking incorporate my social skills to work with companies and create a good image with the public and the people within.

Since I was young, I alway strived as an individual to make the best interaction when communicating with others. This personally trait has truly made a strong impact in my lifetime thus far, knowing that I am confident in the person I am and what I say to others. From this, I have held many responsibilities throughout my educational career to make sure that proper communication and interaction was a strong suit of mine. With this, I decided to pursue my education to study the field.

Over the years, I have watched the industry grow as we advance as humans. It’s very exciting to me to see how fast technology has grown over the last decade to where it is now. Within the P.R. world, you are trying to create this “image” for the public to see. This allows for others to base their opinions on what they’re seeing and what they know about your company. Through recent technological advancements, the P.R. world had evolved for the good and the bad in my opinion. Throughout these advancements, we have entered our society into communicating and voicing their opinions on different social media platforms. This has definitely helped the industry gain confidence from consumers in a way that shows the credibility and reliability. In spite of that, technology is only going to become more advanced as we grow older. The negative image that is created on social media for companies is what technology has hurt the industry the most. When something negative is done or said about a company, the public goes to these sources to create a sense of belief and trust. When this happens, the advertising and P.R. world must work harder to support their company and create an image to reflect what their company stands for.

Although technology has been harder to deal with in the field, it has brought great advancements that companies can take advantage of to promote the positive image that is desired. I’m looking forward to what the future brings of this field, for the rapid change, and for new adaptations to how we do things in our everyday life. I can only imagine what ten years would be like from now, knowing that we have come this far today. By no means are we going to have the “perfect” image with the consumer, but working towards bettering the way in which humans take information from sources is going to be key as we advance technology wise. The future is what we are going to make it in this field, and we must work to discover the ways in how we will create the desired image that is wanted by society and by us!