Posted in Ad & PR

Social Media’s Impact on YOU and Society

When you think of what social media is, many people come to think of Snapchat, Facebook, and all the other platforms that we interact with on a day to day basis. This access to easy communication has allowed for many individuals to build themselves and their business on different platforms. Many of us have came accustomed to the everyday usage of these social media sites allowing us to find out new information, post our feelings, and hear about others. With all of this on the rise, it has became a vital part to todays society and how it is used to benefit us as a community.

When using social media personally, I know that I tend to indulge more than I should. It has became such a regular part of my daily routine allowing for easy access to almost anything that I am interested in seeing, This has made a major impact on how I communicate in person versus through a platform of social media that we have. Social media in many peoples lives have created a channel in which allows communication that is nonverbal. This nonverbal communication is very beneficial, but sometimes not in the best interest of all. The verbal communication that is lacking has became less and less through advancements with social media.

Within large businesses and corporations, social media has became a necessity in today society. This has allowed for companies to reach out to consumers and make them feel as if they are connecting to them. This personal connection that is made with pages like these increases the social media presence and how popular they become. When a business has an upbeat and engaging profile, it typically allows for communication within the business to be much more enjoyable as they have a strong media presence. Personally, I have had a company reply to me about a tweet that I was posted on disappointment in their company. Immediately after that, I felt satisfied with company as they made an effort to reach out and make things better. This kind of presence allows for consumer reliability to a company and its product.

Over the years, the platforms that are considered to be social media have made major rise and falls in the industry. At one point in time, the most prominent application was MySpace in which many of todays society don’t even know about. Many of these phases have allowed platforms to have their fame. The struggle of this is trying to keep their users happy and entertained with what they’re using. In the past few years, it has became a competition to many sites that have been on the rise. With todays media, competitors like Snapchat, Facebook, and Instagram have been pushing to make their company the “best”. With these companies pushing to make the top, Snapchat has made significant gain in todays society. Having a profile and showing others what you are up to has been very prominent in recent times. Over the next few years, it will be hard to determine which platforms will stay in the game and which won’t. But overall, there will always be new companies that are trying to make their way in the industry.

Social Media has shaped the way in which we live our lives and in future, it will only continue to grow. As it progresses, it is up to us a society to use it to the best of its ability to help us advance as humans. Using these platforms to grow as an individual and as a company, will help to shape the way in which our society grows for the future. Despite the struggles we may experience as we adapt to these changes, it is crucial to make them the best they can be!

https://www.forbes.com/sites/jessedamiani/2018/08/01/facebook-and-instagram-just-introduced-a-time-tracking-feature/#5bb45af7e3c6

 

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Author:

Hi! Thanks for stoping by, my name is Sam Asoklis and I grew up on the east side of Michigan! I currently reside on the west side of the state studying at Grand Valley State University. I'm an Advertising/PR major with a focus on PR, minoring in Hospitality & Tourism Management. I hope you find some insight through my post and encourage you to engage with me on any ideas or comments you may have. Stay positive and treat people with kindness!

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